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商务英语中级情景口语：兼并
Dialogue1:
A:I heard a rumor this morning...It seems Trusten Tools is going out of business.Another competitor is going bankrupt.That could be good news for us.
B:I think you must have heard wrong.The truth is we are going to be taken over by Trusten.We are being bought out,and our company will be merging with our largest competitor.It's not good news at all...
A:What?We are merging with Trusten?I never thought that would happen.Will we be getting new owners?Will it affect our jobs?
B:Probably.The new owners will be coming to start alignment meetings nextweek.One of the big question is what to call the new conglomerate company.
A:Wow,with such a big change.We won't have the same name?
B:It's not only the name of our company that will change...I expect that after this acquisition,there'll be a ton of things up in the air.
Dialogue 2:
A:Did you hear the news?Two of our major supplliers,Murphy Music and U-Tunes are merging!If they are conglomerated into one company into one company,it would have some serious affects on our market strategy.
B:Are you sure?Who told you that?I highly doubt that they would take the step to merge into one company...They're supposed to be bitter enemies,the strictest of competitors.It must be a rumor.It can't be ture.
A:I read it myself on the financial page.They're really going to join together.U-Tunes was bought out by Murphy's,they will take over the company as of next month.
B:The competition must have been too stiff for U-Tunes.Otherwise why would they allow themselves to be taken over by their sworn enemy?
A:I guess they must have figured it would be easier to merge than to keep up the cutthroat competition.If you can't beat'em,join'em.
商务英语中级情景口语：竞争
Dialogue 1
F: I Don't know how they do it, our competitors has undercut us by ten percent on the price of our latest model, there is no way will be able to compete against that, we'll barely brake it even with the present prices,
F: These price works are desasters from our bottom line, if they are touching ten percent less than we are, we've got to find a way to lower our price while keeping our profit.
M: Profits are non-existence now, we can't beat their price, how did they keep their price so low?
F: We can try to lower our price of production then, we need a price that we can compete with, something comparable with the competition.
M: You really think we can make it, I don't have much base or ability lto ower our price again, we're no match of them, the competition will beat us hands down.
Dialogue 2
M: Have you seen the sales report for last quarter? Who do you think is our bigest threat? From the numbers it seems the Bourest Ink is bigest competitor, Lerbung and Markfour are also major contenders in the market.
M: Lerbung is a new kid in the block, it's amazing they had a tremendos success so soon, with them on seen, the competition is cut through, here is information about our competitors' recent market activities.
M: Thanks! this would be a big help and putting together to next quarter's market strategies, with copetition in this instance, we'll have to step our production even more, we need a price we can compete with.
F: We're in a very competative environment, it's single swimming this market.
M: Better start swimming, we've got to find a way to outsmart the other guys, I want a preliminarily srategic marketing plan on my desk by next tuesday, the competition never sleep, and neither should we.
商务英语中级情景口语：晋升
Dialogue 1
M1: John, I'd like to see you in my office for a minute.
M2: Yes sir, I' be there in just a moment.
M1: John, I have been watching you, I've been paying attention to you over last quarter and I'm impressed, you've done a tremendous job and tackling some difficult accounts, I just want to let you to know after this month's performance reviews, I'm recommending you for promotion.
M2: Got sir, thank you, sir! I had no idea there were any positions opening up in our department.
M1: No, it's not going to be in our department, I'm recommending you for enter to department of transfer, there's supervisory spot opening up in financial, I'm turning your name in for it.
M2: Management, wow! I had no idea I can move so quickly for entrying level to managerial staff.
M1: you earned it.
Dialogue 2
F: Don't you feel a little strange taking place of your old boss after he was demoted.
M: Yes, at first I feel very awkward after Bill was demoted and then resigned, it was kind of like somebody died, I mean the atmosphere in the office was like funeral parlour or something, then I was afaid people will look at me as a trader for feeling in his spot when the management asked me to.
F: Did they mutiny?
M: Thankful, no, I guess everyone understands the opportunity I had to step into our leadership role is so great for my career, I'm really moving up a ladder now that I'm considered the superviser, after a couple of weeks, it was like nothing happened, it is a really good chance for you to get more exposure I work, supervisor gets to take the credit of all the hired work of the people under them.
M: Yeah, and they also take the blame, that's what happened to my old boss.
商务英语中级情景口语：发展市场
D1
A:What are our areas for growth?What sectors do you see the most potential in?If we are going to pull our sales numbers up and develop the brand,we got to work across the board.
B:It's not just spreading out to new markets that we have to address. I think we'd better first pay attention to developing our brand in the markets we already have.We've reached the awareness level,but we haven't established customer loyalty.people know who we are, but they still don't trust in our brand.
A:I don't see why we can't work on opening new markets and developing the markets we've already penetrated at the same time.... Both aspects of developing our customer base and developing our brand are important.
Dialogue 2
A:Which of the steps are you focusing on in brand growth? Awareness, under-standing, acceptance, or loyalty?
B:We're working on different steps in different areas.For example,our corbert line is thriving in American markets,we've already reached the loyalty stage.In Asia,however,it's a different story.Most people haven't even heard of Corbert,so we're working on awareness through a lot of product launches and related activities.
A:What are you doing to increase understanding in the European sector?
B:Understanding comes from product differentiation.We get that through product demonstrations, literature, experttes timonials, and the like.
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